Published On: Fri, Mar 3rd, 2023

Britain’s most popular landmark is ‘breathtaking’ but not everyone agrees | Travel News | Travel

Comparethemarket looked at the number of Google searches and Instagram hashtags for some of the UK’s most popular landmarks. Some tourists have described the number one spot as “breathtaking” but not everyone agrees.

Big Ben, one of London’s most iconic landmarks, took the top spot in comparethemarket’s research.

A tourist wrote on Tripadvisor: “Breathtaking. After five years of renovations they finally removed the scaffolding in December! We were so lucky to be one of the first to see it.”

Although many people think of the whole tower as Big Ben, the nickname actually just applies to the clock.

It’s one of the most Instagrammed places in Britain and has been hashtagged a whopping 3.2 million times on the social media platform.


Another royal residence took fourth place on the list. Windsor Castle is the oldest and largest occupied castle in the world.

Loch Ness, home of the legendary monster, and Loch Lomond topped the list in Scotland while the Giant’s Causeway was Northern Ireland’s top attraction.

Anne McEntee, from the life insurance team at Comparethemarket, said: “Whether it’s a personal goal, or one to strive towards with family and friends, bucket lists are a useful tool for helping us break down what we want to achieve within our lifetime.

“Ticking an item off from our bucket lists can also bring a great sense of accomplishment. Whether your goals for 2023 are travel-related, personal or professional, consider how a bucket list can help you narrow down what you want to achieve in the year ahead.”

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